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Producers, writers, and editors, using AI tools

AI Video & Media

Four services covering the whole production line, from a script with a point to make through to a cut sized for the platform it lands on. AI removes the slow mechanical work. Our team still decides what the video says and whether it is good enough to publish.

Every cut is watched in full by an editor before it publishes

Script Assembly Grade Approval

Our production timeline, simplified. The final marker does not move without a person standing on it.

Overview

What AI Changes About Making Video

The expensive part of video was never the camera. It was the hours spent transcribing, logging, cutting to length, generating subtitles, and producing the fourteen variants each platform insists on. Most of that is now automated, which changes what a production budget actually buys.

It changes nothing about what makes a video worth watching. A weak idea rendered four times faster is still a weak idea. Our producers write and structure the piece, our editors make the cut, and the tooling handles everything sitting underneath the two.

In plain terms

AI video and media production applies machine learning to transcription, rough assembly, subtitling, voice synthesis, and format resizing, while writers, editors, and producers keep control of the script, the edit, and the final approval.

Formats we deliver in
  • 16:9 landscape
  • 9:16 vertical
  • 1:1 square
  • YouTube
  • Reels and Shorts
  • TikTok
  • LinkedIn
  • Subtitle and SRT files
  • Burned-in captions
  • Multi-language narration

How a Video Gets Made Here

Six stages, whichever of the four services you commission. Two of them are automated almost end to end. The other four are where a person decides something, which is why they take the time they take.

01

Brief

One sentence on what a viewer should do after watching. A producer signs that off before anything is written.

02

Script

Drafted against the brief with AI, then rewritten by our writer for rhythm, accuracy, and the way people actually speak.

03

Capture

Footage filmed, screens recorded, archive pulled, or scenes generated, chosen by what the piece genuinely needs.

04

Assembly

A transcript driven rough cut lands in minutes. An editor then rebuilds the pacing by hand, which is the part that matters.

05

Finish

Grading, audio mix, caption checking, and graphics, closed by a final pass for factual and legal accuracy.

06

Deliver

Cut and captioned per platform, handed over with the editable project and every source file behind it.

01
Explainer, 16:9

AI Video Creation

AI video creation produces a finished piece from a script, drawing on generated scenes, stock, screen capture, or your own footage, assembled to a running order our producers set.

What used to stop a video getting made was the first hour of production: booking a crew, finding a studio, waiting three weeks on a presenter with a free morning. For explainers, product walkthroughs, training, and social pieces, none of that applies any more.

We write the script against a defined objective, build the visual sequence, and produce it in whichever formats you need. Where a piece genuinely calls for a real face in a real place, we say so rather than hand over something synthetic that quietly undercuts the message it is carrying.

A producer approves the script and the final cut. Where generated footage is used, you are told before it goes in.

Explainers Product demos Training video Social content Multi-format delivery
02
Timeline, multicam

AI Video Editing

AI video editing turns raw footage into a finished cut, with transcription and rough assembly automated so our editors spend their hours on pacing, structure, and finish.

Editing has always been mostly logging. Three hours of footage means three hours of watching before a single cut gets made. Transcription and scene detection collapse that into a searchable document, so an editor finds the moment someone said the right thing in seconds rather than in an afternoon.

What follows is craft, and it is not automatable. Where a cut lands. How long a pause is allowed to hold. When the music comes up. Grading, sound balance, and subtitle timing are checked frame by frame, because automatically generated captions are reliably wrong on names and technical terms.

An editor makes every cut. The tooling prepares the material, it does not decide the edit.

Transcript editing Colour grade Sound balance Subtitle correction Motion graphics
03
Waveform, narration

AI Voiceovers

AI voiceovers produce narration from a script using synthetic voice, directed for pace and emphasis by our team and, where you need it, cloned from a real voice with that person's written consent.

Studio narration is expensive to change. One corrected figure means rebooking the artist and the room, so most teams simply leave the wrong number in and hope nobody notices. Synthetic narration turns that into a five minute job, which matters most on training material, product documentation, and anything localised into several languages.

We direct the read the way a director would direct a person, adjusting emphasis, pace, and the pronunciation of names, places, and technical terms until it sounds intended rather than assembled. Beyond a few minutes of continuous narration we will usually recommend recording a real voice instead, and we say so upfront.

A voice is only ever cloned with written consent from the person it belongs to. A client assurance is not enough for us.

Script to narration Consented voice cloning Pronunciation control Multi-language Timed to picture
04
Vertical, 9:16

AI Short-Form Video Creation

AI short-form video creation cuts vertical clips for Reels, Shorts, and TikTok, either lifted from longer footage you already own or built from nothing for the format.

Vertical is a different discipline, not a crop. The hook has to land inside the first second, the subject has to stay framed on a phone held one handed, and most of the audience will never switch the sound on, so the captions are carrying the message on their own.

We identify the strongest moments in longer material, reframe with subject tracking, and style the captions to your brand instead of accepting the platform default. Every clip is watched end to end on a handset before it is delivered, because a phone is the only place the mistakes are actually visible.

An editor reviews each clip on a phone before delivery. Automated reframing is always checked, never trusted.

Vertical reframing Hook editing Styled captions Clip selection Platform specifications
Common questions

What Clients Ask About AI Video

Yes, and in most cases we should. Real footage of your team, your product, and your premises persuades in a way synthetic scenes do not. Generation earns its place where filming is impractical: abstract concepts, processes happening inside a machine, or scenes that cannot be staged safely.

We tell you every time, and we follow the disclosure rules of whichever platform you are publishing on. Several now require synthetic media to be labelled. Where labelling is optional we still recommend it, because being found out afterwards costs far more than the label ever does.

Strong on ordinary speech and unreliable on names, brand terms, acronyms, and pronounced accents, which is exactly where the meaning tends to sit. An editor corrects them against the transcript and checks the timing before delivery. Uncorrected captions are one of the quickest ways to look careless.

Three to five working days for a short-form set built from footage you already have. Roughly two weeks for a scripted explainer including revision rounds. Anything needing a shoot depends on scheduling and location rather than on our edit time, and we quote those separately.

Yes. Master exports in the formats you need, plus the editable project, subtitle files, graphics assets, and documentation for any licensed music. If you move the work to another editor, they can open it and carry on.

Start with one video

Tell us what it has to achieve and what footage you already hold. We will come back with a running order, a realistic length, and what it takes to produce properly.

Plan your first video